Entry Level

A few designs for a streetwear workman’s brand.

At "Entry Level", the streets meet the beats of the working class. We've dialed into the pulse of the wage system inspired by the heartbeat of the working class.

Through a slick set of logos and a curated capsule, their tale threads through every garment we've shaped. We've transformed their vision into wearable stories, echoing the brand's ethos with every stitch and seam.

Logo Design

Streetwear Design

Creative Direction

E-commerce Imagery

Concept to Creation

At first glance, a staircase. But delve deeper, and it's a journey from the ground up, epitomizing the essence of "Entry Level". Starting from scratch, ascending, evolving – this symbol is more than just steps. It’s a enthusiastic representation of the brand's core values, a testament to their promise and message to the world.

The staircase logo stands not just as a brand mark, but as an emblem of aspiration and progression.

We crafted a brand mascot named Ernie, embodying the brand's essence. Representing the working class's bond to time, the clock symbolizes the fatigue of a relentless 9-5 routine. Ernie's weary expression, a nod to decades-long grind, also hints at the daily morning alarm slap.

Let’s Tell A Story

For each project we undertake, we believe in laying down a strong foundation of creative direction. It's not just about visual aesthetics; it's about forging a deep, resonant narrative that speaks directly to the heart of the brand and its audience.

For "Entry Level", this meant diving deep into a unique positioning that stands apart in the market. We tailored a deck centered around their distinct ethos: championing workers' rights and challenging the traditional wage system. Recognizing the nuances of their target audience, we crafted a story that not only captivates but also educates and empowers.

Now Let’s Design

Building on the foundation of our creative direction, every element, from typography to color palette, was meticulously chosen to mirror their advocacy stance. The brand marks, birthed during the logo design phase, were seamlessly incorporated, ensuring a unified and coherent brand identity across all assets.

Application + Production

Once our designs for "Entry Level" were finalized, the next step was giving them tangible form. Utilizing detailed garment mock-ups, we presented a lifelike view of each piece to the client, turning abstract concepts into wearable realities.

Real Life Showcase

See our collaboration with "Entry Level" come alive. From detailed hats to standout apparel, discover how our designs transitioned from concept to tangible fashion pieces.