Kicking It
A website design for an experience driven sneaker social.
Based in Texas, Kicking it is an sneaker store with a experienced based approach to brick and mortar retail.
We refreshed their website and delivered an approachable and inviting digital experience to help express their values as well as strategize an e-commerce system that increase usability among visitors.
Telling the Story Authentically
We designed a website to highlight our client's community story. Using an image-focused approach, they can share visuals from their initiatives, enhancing their digital presence and emphasizing their commitment to genuine interactions.
Throughout the site we employed bold typography as the primary identifier for the brand. We added depth to the site by layering blocks on top of one another.
Mobile Friendly Design
In streetwear raffles, timing is key. Our mobile-first design for Kicking It ensures their audience can swiftly order on the go, helping them stay current in a competitive market.
Immersive User Experience
We developed a design style that captures the vibrant energy and interactive spirit of Kicking It’s internal culture. This approach bridges the gap between their online identity and the enthusiasm they champion in-house.
DYNAMIC + INTERACTIVE +
DYNAMIC + INTERACTIVE +
Search Engine Optimization
Through strategic storytelling, we spotlighted Kicking It's community events via blogs. This approach boosts their online visibility and solidifies their brand's presence in search and the community.
To enhance the shopping experience, we integrated advanced search filters for Kicking It. Additionally, we crafted an SOP for product entry on Shopify, enhancing both search filter efficiency and SEO impact.
We brought our client's brand into email marketing, creating flows like welcome series and abandoned cart reminders. By honing the customer journey and sales funnels, our emails drive better conversions at every stage.
Email Marketing
Brand Merch Design
Drawing inspiration from the vibrant soul of Austin, Texas, we designed a T-shirt that truly speaks to the locale. Tailored to resonate with its audience, this piece is a testament to Kicking It's hyper-local brand identity.
