The Breathe Collective
A brand and website design for a women’s holistic empowerment group.
Based in Charlotte, NC The Breathe Collective stands strong for black and brown women, carving out sacred spaces.
Together, we embarked on a brand journey, introducing a refreshed identity and a memorable logo. Through the website redesign, we've amplified their story, letting their impactful work shine and resonate. And with the inclusion of professional headshots, visitors get a real glimpse of the passionate team driving the mission.
The Purple Circle: Unity in Design
Meeting The Breathe Collective's myriad ideas, we sought clarity through design. The Purple Circle logo was born, symbolizing unity, healing, and serenity. This vibrant emblem not only captures their essence but harmonizes their diverse elements. Chosen for its depth, the purple ties everything together, creating a cohesive brand narrative.
Digital Revival: Clear & Cohesive
We transformed The Breathe Collective's website into a streamlined platform that puts their impactful work front and center. With a clear layout and intuitive navigation, visitors can effortlessly explore their initiatives and access key information. It's more than just a site—it's their digital touchpoint, optimized for clarity and connection.
Brand Strategy: Unified Vision
In the realm of ideas that The Breathe Collective held, finding a clear path was paramount. We dove deep, sifting through many concepts to distill a coherent brand strategy. This blueprint ensured every element, from logo to language, flowed together and amplied their advocacy for black and brown women.
Breathe. Restore. Empower. Affirm. Transform. Heal. Exhale.
Breathe. Restore. Empower. Affirm. Transform. Heal. Exhale.
Our goal was simplicity without loss of depth—creating a consistent narrative that bridges every touchpoint, every message, every interaction. With this strategy in place, The Breathe Collective now stands with a clear identity and a voice that resonates, unified in purpose and presentation.
The Faces Behind the Mission
Recognizing the value of genuine representation, we integrated our photography expertise with The Breathe Collective's vision. Collaborating closely, we captured professional headshots of their team. This was about embedding the soul of the collective into their brand. With every click, we ensured their spirit was visible, allowing visitors to connect more deeply with the heart behind the mission.
